Besides the late hours, casual dress code and fast food diet, a lot of changes will occur when you work for a startup that will challenge how you think and perform as a business professional. Here are five things to expect:
1. You will use the word “pivot” a lot
You will not only say “pivot” a ridiculous number of times in the span of your startup career, but you will actually mean it. Ideas will flop; plans will fail. Just when you think you’ve nailed something down, something else will change. Remember how, at your old company, there were concrete mission and vision statements and meticulous branding guidelines? I can guarantee that they changed dozens of times before becoming the well-known mantras that they are today. At a startup, that process is likely just beginning.
2. You work up, and you work down
In most jobs, employees are used to sticking somewhat closely to their job descriptions. In startups, employees do what is needed, when it is needed, whatever that may be. Sometimes that may mean performing menial tasks that are well below your abilities. Other times it will mean being asked to step up to responsibilities that are far over your head and way out of your league. Get used to doing both. If you move into an Office Space In Bristol With Be Offices or a serviced office like that in another location, all the menial tasks and operational duties that come with running a workplace will be taken care of, allowing you to continue running your business without distraction.
3. You sell yourself, not just your product
Gone are the days where the logo on your business card could speak for you. You no longer work for a well-known corporation that needs no introduction. Brand recognition is a valuable currency, so until your startup has some, you are what a potential client will remember. Your personality, skills, background and experience will give your unknown company and product credibility. Tell your story and how you became passionate about the company or product. Don’t underestimate the power of the personal narrative. It’s so important that the voice of your brand translates online also, from your website to any relevant social media platforms, consistency is key. Need help establishing your online presence? A digital marketing company can help your startup reach its audience through online channels. Why not check out these Digital Marketing Agency reviews to find what works for you and go from there?
4. You get used to asking for money
In the professional world, money is not a transparent topic. Most co-workers don’t know each others’ salaries and they dare not ask. When you join a startup, you are forced to face this uncomfortable topic head-on. You will negotiate your salary and benefits, as those may not be established yet. You will ask investors for money. You will bill clients and collect payments without an accounting department to do it for you.
5. Explaining what you do gets trickier
How can you tell Grandma what you’re doing when it literally changes every day? You can no longer say “I’m a ___ at ___,” without getting a puzzled look back at you. Enter The Elevator Pitch. When you’re in a startup, elevator pitches aren’t just for potential clients and investors, they are also dependable fall-backs for flustering social situations.
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