Social media is a great marketing tool for companies of all ages and sizes because of its accessibility, affordability and reach. But many startup founders don’t know where to start in attracting followers and likes on their pages. A Facebook contest is an effective way to get these results fast, and it doesn’t have to be complicated. Here’s what you need to know to run a successful Facebook contest:
1. Act, Attract, Engage.
You’ve been posting faithfully for months, so what’s the point of a contest? A contest provides a call to action that requires a response, says Forbes’ Ellen Lee. And, calls to action give you something new to say, which could help you attract new followers while engaging with your current audience in a new way, according to Ben Pickering of Mashable.
2. Know and Publish the Rules.
3. Use a Third Party App (or Don’t).
Although they aren’t required and tend to come at a price, third party apps do offer some useful benefits for Facebook contest administrators, like data collection and lead generation. Sites like Wildfire, Votigo, Wishpond, SocialAppsHQ, Strutta and Memelabs are all examples of popular Facebook contest apps.
4. Drive Traffic With Keywords and Great Prizes.
Lee notes the effectiveness of attractive keywords like “win” and “winner” over “sweepstakes.” And, use eye-catching phrases when cross-promoting with other social media outlets like Twitter. Wishpond recommends running an email campaign to promote the contest to those who aren’t as active on social media.
Perhaps the most important factor in a successful Facebook contest is your ability to attract the right followers with prizes that are specific to your brand. That way, you increase your chances of attacting potential customers rather than one-time likes.
Photo Credit: Maria Elena via Flickr