Even if they won’t admit it, all signs are pointing to another round of product releases from Apple at next week’s media event on Oct. 16 (not Oct. 21, as some have reported) at their Town Hall Auditorium, and it has techies salivating.
Gold iPads appear to be at the top of just about everyone’s wishlist, and Apple CEO Tim Cook looks prepared to give the people what they want. According to Business Insider, the iPad Air 2 will not only come in gold, but will also have Touch ID built directly into the home button, an 8-megapixel camera and 2GB of memory.
The gold iPads may also be a ploy to boost drooping tablet sales, according to Bloomberg; iPad sales have declined in the last two quarters, and it may be due to consumers’ interests shifting to larger phones like the 5.5-inch iPhone 6 Plus and some Samsung devices:
Apple has used color to goose sales of products many times in the past, starting with the introduction of candy-colored iMacs in 1999. The strategy has had varied levels of success. Sales of the iPhone 5c, a lower-end model introduced in 2013 that came in a range of bright colors, were disappointing, said [RBC Capital Markets analyst Amit] Daryanani.
Other Rumors Circulating
Little else is known at this point about what might be in store next week, but that hasn’t stopped people from speculating. According to 9to5Mac, Apple is reportedly already working on iOS 8.1, 8.2 and 8.3, which could be a sign that the new iPad being announced next week will potentially have some functionality for Apple Pay, itself rumored to arrive on Oct. 20.
There are a few caveats to that prediction, cautions Business Insider:
Now, this doesn’t exactly mean that you’ll soon be waving your iPad at a cash register to pay, but Apple is likely going to at least allow people to make in-app purchases using the Touch ID fingerprint and Apple Pay, which would speed up the process of inputting payment information.
Apple Pay requires Touch ID, however, which further lends credibility to both iPads featuring a Touch ID fingerprint sensor.
But Wait: There’s More?
Re/Code is adding to the speculative madness with a report of its own that Apple might also be planning to announce the public release of OS X Yosemite, a sentiment shared (at least) by The Verge’s Dieter Bohn, who is confident that the long-awaited OS X update will represent a “big visual redesign” that will bring the desktop experience closer to that of Apple’s mobile product line.
All of this, of course, may pale in comparison to the really interesting rumors about a larger 12.9-inch iPad supposedly coming out next year.
Photo Credit: Reto Fetz via Flickr