From clickbait to GIFs to memes and the inevitable slideshow, there is a world of digital content out there competing for your prospect’s attention. Video marketing is a powerful tool that can set your startup apart, attract new followers and engage existing ones. Once a video is produced, how do you ensure it gets seen? Try these three tips for better exposure and more views:
1. Choose the Right Host Site
YouTube is an obvious choice because it’s free, accessible and incredibly popular, but a major drawback is the advertising that will play first. If ads don’t bother you, then YouTube is probably the way to go, but know that you have alternatives.
For a monthly fee, Vimeo members can host videos without advertisements and access advanced analytics. Niche markets may experience greater success choosing from a selection of host sites other than YouTube.
2. Promote, Promote, Promote
Next, the video should be published in social media outlets as part of a broader campaign. Longer Youtube and Vimeo videos can be easily uploaded to Facebook, and Vine is a solid choice for shorter, five to six-second looping videos.
Although emails cannot display embedded video content, tools like Mailchimp allow you to add a still image that links to the video host site. For newsletters and mailing lists, videos can be used to entice readers to stay if they click “unsubscribe.”
Adding videos directly to your website or blog can improve the site’s SEO. Videos attached to key terms will generate with search results as a thumbnail image, drawing more click-throughs.
Photo Credit: Nonprofit Organizations via Flickr